Effective communication is one of the building blocks of a strong community. This is especially true if you run an HOA, condominium association, townhome association, mid-rise/high-rise building, mixed-use community, or commercial property. The more residents you have, the more you need to concentrate on communicating effectively with them.
But why is effective communication so important, and how can you increase your skills?
In this article, we will answer those questions. Get ready to learn everything you have ever needed to know about communicating with your residents.
First, let's discuss why good communication is so important for board members and HOA management companies.
Most importantly, effective communication fosters transparency and trust between the community association and its residents. When residents understand the decision-making process and are informed about important matters, they are more likely to trust the community's leadership.
Another reason why you need effective communication in your community is that it can increase participation and engagement. This advantage follows from our previous point. When residents feel like they can trust leadership, they are more likely to engage in their community. Additionally, when you communicate your neighborhood events, meetings, and initiatives, you will experience more participation, which strengthens community ties.
Clear, effective communication is essential in a well-run community. You may think you communicate well with your residents but this is a skill in which everyone can improve. Here are our top three tips for effective communication in your community.
Residents will vary significantly in the communication channels they prefer. Older residents may want to receive in-person or physical communication and younger residents may prefer to receive their updates from social media or email.
Make sure you are communicating with residents using a variety of channels. A combination of emails, newsletters, your community website, social media, and bulletin boards will ensure you reach as many residents as possible.
Make sure your residents are getting your message. Ensure you are communicating with your residents on a regular basis. Send updates about the community, initiatives, events, etc., on a specific schedule. Residents should be able to expect when they will receive information about their community.
We recommend sending out monthly newsletters, weekly emails, and updates after significant events or meetings.
The best communication is two-way communication and you can foster this by encouraging resident feedback and questions. When a resident provides feedback or questions, acknowledge their input and demonstrate that their voices have been heard and valued by leadership. Some of the best ways to establish open communication are by using suggestion boxes, community forums, specific email or social media tags, and Q&A sessions.
By implementing the three tips above, you will enhance resident engagement, ensure important information is disseminated effectively, and contribute to a positive and well-informed community.
We're here for you! The professionals at Partners Community Management are here to help communities throughout southern California. We have a diverse portfolio of communities and are well-situated to help you establish a communication and management plan that works best for your community.
Contact us today to learn how we can help your community thrive!
